Blog

Netflix Prize: Crowdsourcing for cash

In 2006 online movie rental company Netflix announced a contest called The Netflix Prize. The company's challenge? Beat its in-house movie recommendation system by 10%. Prize? $1 million.

More than 50,000 teams participated, but recently one team (a combination of four of the front running teams) announced that it reached 10.05% improvement.

People

Here’s a random sample of the people that make CITS such an exciting place. Refresh your browser to see a different group of folks.
Miriam Metzger

Miriam Metzger, Ph.D Emphasis Faculty, Research Affiliate

Professor Miriam Metzger is interested in the social uses and effects of communication technologies. Her research includes studies of the credibility of information in the new media environment, problems of online privacy and security, the impact of media on public opinion, and the theoretical and regulatory changes brought about by the development of new media technologies.

Matthew Turk

Matthew Turk, Faculty Steering Committee Member

Matthew Turk is a professor in the Computer Science Department and the chair of the Media Arts and Technology Program, an interdisciplinary program positioned at the convergence of arts, media, and technology.

David Seibold

David Seibold, Research Affiliate

Dave Seibold is a Professor of Communication at UC Santa Barbara. Dave has published more than 100 research papers, and delivered more than 200 conference papers and scholarly presentations, in four areas that represent his continuing research interests: interpersonal influence, group, organizational, and applied communication.

Research Initiatives

Social Collaboration and Dynamic Communities

Social Collaboration and Dynamic Communities

The structure of communities and the myriad patterns of human engagement that comprise societies have always been tied fundamentally to technology.

Global Cultures in Transition

Global Cultures in Transition

Global Cultures in Transition is a research initiative affiliated with the Center for Information Technology and Society at UCSB.

Technology in Education

Technology in Education

Technology has long played a role in education. However, contrary to expectations, the adoption of technology in almost all areas of education has been surprisingly slow.

Ph.D. Emphasis in Technology & Society

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CITS supports the Technology & Society Ph.D. emphasis. The emphasis, available to students in participating doctoral programs, provides interdisciplinary training on the relationships between information technologies and society.

More on the Ph.D. Emphasis

Santa Barbara Forums

SB Forum

The Santa Barbara Forums bring together leading thinkers from universities, industry, media, foundations, and the not-for-profit world to exchange ideas about the dynamic interplay among information technology, social activity, and human psychological processes. Discussion and deliberation-focused panels, expert workshops, and design charrettes examine cutting-edge trends and long-term social transformations resulting from the use of information technologies, as well as exploring how to improve engineering with social insights.

More on the Santa Barbara Forums