Social media use correlates with financial success?
A new study shows that brands that are more engaged in social media also experience greater financial success than those of their non-engaged peers. While this may actually be an implication of greater innovativeness, the brands that were the most engaged with social media saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.
A similar study finds that social media influences market performance because how and how much people talk about a brand influences stock prices.
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