socialmedia

According to a report (PDF), those who participate in political activities online are from higher socioeconomic status. This is also the case with political participation generally. The Pew study suggests that new forms of civic engagement through social media services may change this.

A new study shows that brands that are more engaged in social media also experience greater financial success than those of their non-engaged peers. While this may actually be an implication of greater innovativeness, the brands that were the most engaged with social media saw their revenue grow over the past year by 18% while the least engaged brands saw losses of negative 6%.

From ReadWriteWeb

A collaborative map has been produced for the new Santa Barbara fire that details the evacuation area, shelters, power outages, school closures, traffic control, etc.:

http://maps.google.com/maps/ms?hl=en&ie=UTF8&msa=0&msid=1133503991741932...

Way to go community!

In early April, 2 Domino's Pizza employees at a North Carolina franchise uploaded a troublingvideo to YouTube that did not bode well for Domino's.

ReadWriteWeb posted some survey results about consumers' reactions to the video and to Domino's official apology.