Facebook and Network Interactivity

Event Date: 

Thursday, June 5, 2008 - 12:00pm

Event Location: 

  • CTL Trailer 932

Rob Patton

Rob will present on a study that examined the communication behaviors of student users of the popular online social networking site (SNS) Facebook. Specifically the research analyzed the relationships between three categories of antecedent user characteristics: academic achievement, background demographics, and new media use behaviors against the forms of networked interactivity present in Facebook user profile communication: one-to-one, one-to-many, many-to-many and aggregated networked interactivity. Data analysis conducted on student Facebook profiles (N=348) suggests significant relationships between the constitutive forms of networked interactivity and independent variables of academic achievement, gender, user socio-economic background and specific media use behaviors such as instant-messaging and online game playing. Under analysis the most frequent relationships found are those between the antecedent variables and one-to-one interactivity. These results suggest that while SNS environments offer users multiple forms of communication to engage one another, direct one-to-one interactivity remains the dominant form of networked interactivity.

In addition, time permitting Rob will discuss current experimental work using Facebook data to measure networked political engagement by SNS users over the course of the 2008 Presidential primary season.

Event flyer.