- HSSB 6020
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This talk will examine the concept of "regulatory hangover" for the media industries - an economic term used to describe the inability of policy to keep pace with technological development. Two case studies in particular - the issue of retransmission consent and the regulation of broadband services - will help unpack the ways in which media distribution in the digital age has expanded well beyond all previous conceptualizations. These case studies will also be explored for the ways in which they illustrate how policy has been outpaced by technological and industrial development. Indeed, media policy is currently unable to address the needs of consumers, the requirements for a competitive marketplace, and responsibilities to the public interest in the current landscape. Through connecting these various policy issues to changes in media distribution, this analysis also addresses how the relationships between various media industries - cable, broadcast, and telecommunications - have completely shifted, often right out from under their policy foundations. These are the very relationships and negotiations that will be determining the future flow of content from one screen to the other, and, in turn, leaving their significant impact on content delivery, marketing tactics, audience measurement metrics, conglomerate strategy and the digital viewing experience.