Citizen Leaders and Party Laggards: Social Media in the 2009 German Federal Election Campaign

Event Date: 

Thursday, November 1, 2012 - 12:00pm

Event Location: 

  • HSSB 6020
Andrea Röemmele
Professor for Communication in Politics & Civil Society at Hertie School of Governance, Berlin, Germany
This talk will examine the potential of social media in the 2009 German federal election campaign. By drawing on the German Longitudinal Election study we empirically analyse what role social media played during the 2009 federal election campaign. Who actually received political news/campaign information from this source? And, even more important from our theoretical point of view, who posted campaign information on his/her network? We discuss our findings in light of the discussion on professionalized campaigning and its consequences for political parties and compare Web 2.0 citizen campaigning to traditional party campaigning.


Andrea Röemmele