Interaction with Humans and Automation in Industry 4.0

Event Date: 

Thursday, June 28, 2018 - 12:00pm

Event Location: 

  • 1310 SSMS (CITS Conference Room)

The landscape of interactive media has changed dramatically over the past decades. The rapid development of technology in the Internet, robotics, and artificial intelligence allows used-to-be passive screens (e.g., TV) to be active advisors in daily activities, ranging from what to eat to how to drive cars. Such socio-technological changes result in new ways of interacting with humans and automation (e.g., artificial intelligence and robots), which calls for a novel research paradigm to study communication and interaction in “the area of collective action and digital technology” (Bennett & Iyengar, 2008, p. 725). In this talk, I will present an empirical study drawing on construal level theory and an on-going project focusing on trust, which is part of an initiative to understand the new forms of interaction by revisiting existing theories and concepts. In particular, one interesting research area of media effects worth revisiting is the third person perception (TPP) hypothesis because of the growing trend of collective composition and delivery of media messages. While traditional TPP research mainly focuses on how media messages shape the perceptual bias regarding media influence, this study examines how user-generated comments and technology interface shape perceived influence of media content on the self and others. In addition, this talk will also explore how technology-generated trust (e.g., blockchain technology) may change the way we interact with others.   

Younbo Jung is Associate Professor of the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. He earned his Ph.D. at the Annenberg School for Communication and Journalism at the University of Southern California. In teaching, he received four teaching-related awards at NTU: Nanyang Excellence in Teaching Award in 2010, Nanyang Education Award (College) in 2013, Nanyang Education Award (University) – Bronze in 2014, and Koh Boon Hwee Scholar’s Award (mentorship award) in 2014. He is the inaugural Fellow of Teaching Excellence Academy since 2014. In research, his interests include socio-psychological effects of interactive media such as video games, virtual reality systems, human-machine interaction, and their applications in education and medical aids. He supports interdisciplinary research and has successfully collaborated on many research projects with scholars in computer science, electrical engineering, education, physical therapy, and social work.