Businesses selling multimedia rich software or e-content are growing in the internet. The e-content can be downloaded by the customer or alternatly, streamed by the content provider, immediately after on-line transactions. Since internet connection speeds are variable, ranging from dial-up access speeds to broadband speeds, the content providers may provide different levels-of-service (LoS) for the same content. If a provider offers service at different LoS, for example at 56 kbps, and 128 kbps, how should the price of the service be set such that the provider makes the most money?